2017: A Meeting of Minds and Passion
In 2017, a serendipitous meeting occurred between Tomas Vrbicky, a visionary entrepreneur, and Jiri Novosad, a top-notch manager of the Loreta Golf Club Pysely, one of the Czech Republic’s premier golf courses. Tomas, already successful with his advanced CRM project GolferIS, found in Jiri not just a client, but a kindred spirit passionate about revolutionizing the golf industry.
2020: The Birth of a Groundbreaking Vision
Fast forward to 2020, Tomas’s expertise in IT and his love for golf seamlessly blended with Jiri’s ambitious vision for global digital transformation in the sport. This powerful combination led to the creation of TCM.golf, a revolutionary product poised to redefine the golfing world. Within just a year, their innovation reached over 50 golf clubs across four countries and three national governing bodies, proving that their tool was the missing piece in elevating players’ development. This was more than a product; it was a shared dream taking flight.
2021: Advancing the Game
In 2021, we didn’t just rest on our laurels. Our focus was on enhancing our application, integrating feedback from our growing client base, and bringing cutting-edge features to life. Our reach expanded, digitizing player development in four additional countries. Collaborations with leading figures in golf, including global professional tours and national federations, were initiated. Our alliance with Jarmo Alapirtti, a maestro in golf performance data analysis, further elevated our capabilities.
The horizon for 2022 was vibrant and ambitious. The expansion of the Bryson app to top golf federations and the launch of Bryson Scout promised to revolutionize the recruitment process for college golf. Connecting aspiring players with college coaches, Bryson Scout was not just a product; it was a bridge to the future of golf. With a plethora of plans underway, our journey was just beginning, and it was one we were thrilled to share with you.
2022: Overcoming Challenges and Paving New Paths
The year 2022 commenced with grand ambitions. We traveled extensively, meeting representatives from major European golf federations. However, it was this very year that taught us an invaluable lesson: sometimes, taking a step back is crucial for leaping forward. Early in the year, we embarked on a new venture – breaking into a monopolized market with a novel booking system, prompted by the demands of golf resorts in the Czech Republic and Slovakia. Looking back after two years, this risk paid off. However, it initially pushed our capabilities to their limits, challenging our existing management and development styles. This realization led us to overhaul our foundation, allowing us to handle multiple large projects simultaneously. Though this restructuring slowed our progress with the Bryson app for half a year, it prepared us for the bigger challenges and projects that were to come.
Amidst the whirlwind of golf reservations, cash systems, inventory management, and mobile apps, Jiri Novosad made a pivotal decision to participate in the WAGC tournament at Le Golf National in Paris. This five-day event proved to be a turning point for Bryson’s expansion. Numerous meetings with federation representatives and head coaches took place, leading to our first encounter with Sameer Sawhney, the founder of the UpGame app and the formation of a preliminary collaboration agreement.
2023: Expanding Horizons and Strengthening Partnerships
2023 was marked by the launch of our app in new countries, especially with partners from national federations. Austria and Finland were the first new additions, both with a clear vision for development over the next 5-10 years, with Bryson being an integral part of this journey. We chose to focus on maximizing the value for our existing partners rather than merely expanding our customer base.
The highlight of the year was once again the WAGC, held at the Abu Dhabi Golf Club in UAE. We built upon the connections made in Paris the previous year. Notably, we played a memorable round of night golf at the illuminated Abu Dhabi Golf Club with the founders and partners of UpGame. Significant discussions were held with representatives from USGA, R&A, Golf Canada, Golf Australia, Golf Germany, Golf France, and numerous other partners and federations. This visit was instrumental in swiftly integrating our TCM.golf app into the daily operations of the Abu Dhabi Golf Academy and preparing for the launch with Vyia Golf as part of their new Junior Golf Development program.
2024: A Year of Fresh Beginnings and Expanding Horizons
As 2024 dawned, we were infused with a fresh surge of energy, eagerly diving into new projects with renewed enthusiasm. In Finland, we embarked on the initial phase of launching our application in the first clubs and academies. Meanwhile, in Austria, our efforts were channeled towards integrating regional groups into our training system.
Our foray into golf reservations over the past two years has been nothing short of remarkable, capturing a 60% market share. This success has propelled us into the final round of a tender for a new information system for the Czech Golf Federation, a testament to our unwavering commitment and innovative approach.
The year is bustling with interesting projects and opportunities. A pivotal moment awaits us at the Golf Business Conference in Malaga, Spain. This event promises not just a platform to showcase our achievements but also an opportunity to unlock new doors and explore untapped potentials.
Join us on this exciting journey. Be a part of a story that’s not just about golf, but about innovation, passion, and the pursuit of excellence.