CASE STUDY

Dear colleagues,

We would like to share with you a brief case study of our two-year project to digitise the agenda of the PGA of Czech Republic. We cannot say that we are at the end of our project and our efforts, but we have achieved a significant shift in a positive sense. We have chosen a technical solution for digitization that does not need any customization. It has been ready to use for us or for any other association. I hope that our story can inspire you, give you courage, but above all, that it will enable you to proceed with your case as effectively as possible.

What processes we decided to digitalize

• Communication with our members (over 300 members of the PGA of Czech Republic)
• Event planning (education, seminars, tournaments, AGM,…)
• Educational materials and other documents available to our members in one place
• Annual membership fees agenda
• On-line sales channel (e-shop) for merchandise sales, annual fee collection and admission to seminars
• Electronic membership cards in the mobile wallet on the smartphones
• Communication with members via these electronic membership cards

Why we decided to change processes that have been in place for years

• Aiming to automate the manual work of our team members
• Enabling teammates to convert to higher value-added work
• Improving communication and awareness of the membership base
• Building an efficient, modern association with the goal of further developing it

What tools we have chosen for digitalisation

We were lucky in this respect and the digitisation itself was largely motivated by the fact that we knew that tools had been developed in the Czech Republic that address these areas within the golf industry internationally. The Bryson web application has become an important tool for a number of national golf federations and associations over the last five years, and Tiketo offers a modern tool for generating electronic cards and then using them in cooperation with Bryson for, among others, the Abu Dhabi Golf Club golf resort or PGA National Oaks Prague from the Troon network. Martin Schlixbier, CEO of Tiketo, is among others a member of the PGA Czech Republic, so you can imagine that the path to cooperation was easy.

Bryson

Currently the only comprehensive platform in the golf industry where you can handle all communication, members database, scheduling, fees, as well as player statistics, practice diaries, training plans, sports testing and many other features in the area of “player development.”

Click to visit Bryson website.

tiketo digiPass                                           

The ultimate solution for issuing electronic membership cards, information cards or loyalty cards,… with its own easy to use administration. Thanks to this, you can edit the content of the card, share the latest information, inquiries or partner offers with your members, but you can also send a push message to your members’ phones via the electronic membership card.It is a completely new form of communication through an electronic card, which is no longer just for the identification of the PGA member, but becomes a means of communication and a carrier of information from the association to its members.

Download a sample membership card.
Click to visit Tiketo website.

Bryson & Tiketo

By linking the two tools, it is possible to issue the electronic membership card based on the member’s information in the Bryson app. The member can then generate an electronic membership card directly from the application or from the automatic email that is informing him of the fact that an electronic card has been generated for him to download to his mobile wallet.

Cost of the digitisation project

We pay an annual license rental for both tools and for the issued electronic membership cards, respectively. The annual cost is in thousands of Euros, with the amount certainly varying depending on the size of the membership base (300 in our case) of the association in question.

A one-off cost, in the hundreds of Euros, was the transfer of the entire membership database and other agendas to Bryson. This was done for us externally by one of our apprentice members.

What we learned in the process of implementing the changes

• It is critical to success that the association leadership is firmly behind the change being implemented.
• It is important to entrust the implementation of the digital change to a team member who will actually make it happen and not look for reasons why it is not possible. 
• If you don’t have such a team member, find an “implementer” for the project.
• We are happy that we chose the technical solutions, developed directly for the golf environment, that completely covered our needs. We didn’t have to modify anything, we didn’t have to pay for customization, or extra development.
• The money we pay to run the platform and issue electronic membership cards is a fraction of the time and cost savings due to the increased efficiency and reorganization of our association.
• From this point of view, it is possible to start immediately. The technical tools are in place and your move to a digital environment can begin the day you decide to make it happen.
• Members are more positive and open to change than we had hoped. Over 60% of members have downloaded an electronic membership card in the first two weeks, and over 70% of members, according to statistics, read the messages we send them.
• We are far from done, but the hard part is over. We are now focusing on achieving the conversion of more of our agenda to digital and further improving the information service towards our members.

Are you planning something similar? We will be happy to share our experience.

Together with our partners and friends at Bryson and Tiketo, we have gained valuable experience that we are happy to share with you. As I mentioned, Tiketo CEO Martin Schlixbier is a member of PGA Czech Republic and apart from his electronic card projects he has done ticketing, accreditation, guest management for DP World Tour, Ryder Cup, Formula 1, etc… and other sporting events of global importance.

Bryson’s CEO, Jiri Novosad is the founder of the company, which apart from the Bryson platform has also developed its own golf management system, driving range management solution, e-shop platform for golf resorts, clubs and other tools exclusively for the Golf Industry.

We will be happy to fill you in on the details of our journey to digitalisation, answer your questions and introduce you to the technical capabilities of the platform we have transferred our agenda to during our joint online presentation.

I am convinced that there is no other way than complete digitalization and automation in association management. Golf often waits until the last minute to make any innovation. Some time ago we came to the conviction that it was high time to move forward and provide not only our team members, but also our members, with a service on par with current technical capabilities. I am glad that we have taken this path and that we have found support for it among our colleagues in the PGA of the Czech Republic board.

You can contact me directly, or contact my colleagues at Bryson and Tiketo to arrange an online presentation.

Yours sincerely,

Jan Mergl
President PGA of Czech Republic

janmergl@centrum.cz
+420 602 132 755
https://www.pga.cz/

Bryson & Tiketo
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Case Study PGA_Czech_Bryson_&_Tiketo